How does one connect two ideas without inventing something entirely new? The symbol emerges from the letters FELINE, inspired by the structure of Japanese script. The brand stands for shoes that unite dynamism and elegance and are made from sustainable materials. From two designs, a system developed that connects what was previously separate, complemented by an entire brand story. FELINE stands for balance and movement in life, a concept that harmoniously brings together opposites.

2024, 4 weeks, Corporate Design, Font Design